Our story: building clarity, confidence, and growth

Welcome to Lazy Girl Wealth Builder, LLC, where every journey begins with clarity and grows with intention. Discover the vision behind our multidisciplinary company and meet Alicia Shepard-Brooks, our founder, as we empower individuals and families to thrive.

Meet alicia shepard-brooks: our founder and visionary

Alicia Shepard-Brooks is the founder and CEO of Lazy Girl Wealth Builder, LLC, established in 2020. This multidisciplinary company serves as the hub for her growing ecosystem of brands, each designed to empower and support individuals and families.

In 2023, Alicia launched Answerable Life Services™ to provide identity-centered coaching and life management support. Looking ahead, 2025 will see the creation of AmberIternal, a family-connection app currently in development and seeking angel investment. Her newest venture, CareerStory™, established in 2026, is a career clarity and storytelling platform set to launch in just nine months.

Across all her brands, Alicia is deeply committed to helping individuals and families build clarity, confidence, and sustainable systems for growth. She believes that understanding your unique story is the first step toward a fulfilling life.

Our core values: clarity, identity, and sustainable growth

At Lazy Girl Wealth Builder, LLC, we believe that clarity is the starting point for every meaningful change. Our work is rooted in emotional spaciousness—creating room for people and families to slow down, reflect, and reconnect with who they are.

Growth is never rushed; it’s built through sustainable systems, intentional habits, and structures that support long-term well-being. Across all our brands, we center identity first. Whether strengthening family bonds through AmberIternal, building daily structure with Answerable Life Services™, or preparing for the job market with CareerStory™, our goal is always the same: help people understand their story so they can move through life with confidence and alignment.

We are guided by accessibility, authenticity, and innovation with purpose, ensuring every tool, service, and venture makes personal development feel human, approachable, and deeply connected to real life.

Who we help: guiding you through life's pivotal moments

As the umbrella company, Lazy Girl Wealth Builder, LLC develops brands and products designed to support people during significant life transitions, career shifts, and those moments when you feel ready for change but need guidance that’s practical, warm, and identity-centered.

Our services and brands are tailored for individuals and families seeking clarity and confidence as they navigate new phases of life. We provide the tools, coaching, and support needed to transform aspirations into actionable plans, ensuring you can embrace change with intention and achieve sustainable personal and professional growth.

"Lazy Girl Wealth Builder truly helped me find my direction. Their identity-centered approach made all the difference in navigating my career change with confidence."

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